Analytics, Metrics & KPIs »
How to Properly Measure A Website
The purpose of the measurement plan is to provide a shared vision of the web presence based on the fundamental goals outlined by the company's stakeholders
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How To Run a Great Survey
Surveys are a great way to get relevant, actionable data directly from the people that matter: customers
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Where Are My Customers Coming From?
"Where are my customers coming from?" is a sort of starting point on a journey of discovery about a company's website, visitors and customers
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What the Hell is Engagment and How Do I Measure It?
Website engagement can be defined as the interaction between website visitors and the content on that website
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Why Measuring Website Performance is Important
Simply put, measuring a web presence can save a company money, time and effort that could be spent in other areas
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Reactive vs. Proactive Metrics
Loosely defined, reactive metrics help you target, isolate and find the cause of known issues while, proactive metrics allow you to prevent issues from occurring
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Telling a Story vs. Storytelling
There is a big difference between using your web metrics to tell a story and manipulating your web metrics to tell a predetermined story
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